Enhancing your dental practice

Provide Specialist Level
Care to All Patients

A partnership with the Strategic Partners Program can

dramatically Increase your practice's

Efficiency

Profitability

Quality

About the program

Strategic Partnership Program

The Strategic Partnership Program is a game changing idea that Dr. Gladwell brought to the profession, increasing efficiencies, profitability, and quality of care for general dentists around the country. This partnership gives dentists the ability to provide specialist level care in their general practice.

My goal is to re-invent the modern orthodontic practice.

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By working directly with the practice to embrace the latest in technology in order to ensure a patient-centric model of practice. By removing common barriers that can prevent a specialist level of care for all patient.

Meet Our Team

Dr. Gladwell recognized the inefficiencies and problem areas that had been replicated by seemingly every other practice for the past 50 years.

Dr. Jason Gladwell

Gladwell Orthodontics was started by Dr. Jason Gladwell in the summer of 2007. With one employee and a vision to redefine the traditional orthodontic practice, Dr. Gladwell set out on his journey. With a background and education much different than the typical orthodontist, and almost a decade of previous experience working in a “traditional” orthodontic office, Dr. Gladwell recognized the inefficiencies and problem areas that had been replicated by seemingly every other practice for the past 50 years.

Any successful program is anchored by consistency, predictability, and experience. Joining the Gladwell Orthodontics Strategic Partnership Program gives you all three. Industry leading true experts in Invisalign and clear aligner treatment, your dedicated treatment team is filled with the most knowledgeable Invisalign professionals in North America.
This team is there to provide consistent and predictable patient care—a specialist level care without leaving your office. Working with the same people every day, just as with your own team, will help to quickly build trust and confidence in the program. This trust and confidence will translate to better patient care and more profit for your office. We can’t wait to introduce you to our team of confident and experienced professionals.

Dr. Petritz

Dr. Mahdavi

Vicki

Emily

The Problem

For as long as anyone can remember the relationships between specialists and general dentists have been the same—very little information sharing or help, and typically only communication for a small number of multi- disciplinary cases needing details on timing and planning.

When a general dentist has stepped into the area of a specialist it’s typically been met with resistance and resentment.

Providing Solutions

We hope to make orthodontic care more accessible while maintaining the same level of finishes that our traditional model of patient care has made us known for.
We want to bring the expertise, resources, and level of care of the #1 Invisalign Provider in the country to the convenience and trust of a traditional family general practice, allowing us to get specialist level results and economies of scale on a smaller volume level, something previously impossible.

Setting a standard

The Gladwell Difference

Services
Gladwell Orthodontics
Other Treatment Planning Services
Dedicated Orthodontist for Set-Ups
X
Additional Cost to Lab Fee
X
Staff Training
X
On-Site Training
X
Invisalign Faculty
X
Virtual Care Platform
Marketing Support
X
Invisalign Lead Generation
X

Invisalign Practice
Integration

Our dedicated team will provide you with the training and resources to make this partnership a success and a value add for your practice. We will provide training in the following areas:

Integration Flow

Step 1:
Scanning patients under iRecord + Invisalign
Step 2:
Collect records including a panoramic x-ray within the last 12 months and required photos.
Step 3:
Create a patient chart in Edge, upload panoramic, pictures and enter treatment notes.
Step 4:
Add patient to your “live” spreadsheet.
Step 5:
Schedule patient in 4-6 weeks for delivery.
Step 6:
Case arrives in your office.
Participants in our Strategic Partner Program, on average, see a 10-15% bump in restorative as a byproduct of being able to talk about cases better from the training. Additional services AFTER Invisalign treatment; bonding, veneers, implants, etc. A record number year is possible...

Mental strategizing

Six Keys for Success

Starting with and staying steadfast to these 6 keys are how we have brought success to practices just like yours.

Flexible Scheduling

Patient-Centric Practicing

Fair & Flexible Financing

Giving Back to Community

Embracing Technology

Eye on Innovation

Ready to boost  efficiency, quality, and profitability in your practice? Contact an SPP representative to learn more about getting started.

Interested? Let's get started...

Fill out the initial form below to let us know you have an interest in the Gladwell Orthodontics Strategic Partner Program.

Copyright 2025 | Gladwell Orthodontics Strategic Parters Program

Dr. Petritz

Dr. Petritz graduated with a bachelor’s degree in Business Management from Purdue University in his hometown of West Lafayette, Indiana. He graduated cum laude with his Doctorate of Dental Surgery degree from University of California Los Angeles School of Dentistry and was inducted into the Omicron Kappa Upsilon dental honor society for his academic achievements. After dental school, Dr. Petritz received his master’s degree and specialty certificate in orthodontics from the VCU/MCV campus in Richmond, Virginia. Dr. Petritz and his wife, Dr. Olivia Petritz, recently moved to the Raleigh area with their two children, Eloise and Teddy. Olivia is currently an assistant professor at the NC State College of Veterinary Medicine. In his free time, Dr. Petritz can be found exploring North Carolina, enjoying time with his wife and children, or spending an afternoon on one of the many golf courses that North Carolina has to offer. Dr. Petritz and his family are thrilled to now call Raleigh home and to be joining Dr. Gladwell and his incredible team.

Dr. Ashkan

Dr. Ash Mahdavi is an experienced orthodontist with training in both general dentistry and orthodontics. He grew up in Woodland Hills, California, and went on to earn a Doctor of Dental Medicine degree and an MBA from the University of Nevada, Las Vegas. Dr. Ash then completed his Certificate in Orthodontics in Georgia.

Vicki Holt

Vicki is the Director of the Strategic Partners Program. Before joining the dental field, she spent 13 years in the restaurant industry, including 8 years in management. Vicki discovered her passion for dentistry 3.5 years ago when she started out as an orthodontic assistant and loves seeing how dental care transforms not just a patient’s smile, but their overall confidence. She uses her hospitality experience to help bring the programs benefits to all partner offices. In her free time, Vicki enjoys spending time with her husband and their two dogs Oscar and Lola, as well as reading and baking.

Emily Abecasis

Emily is a Regional Director of Operations for Lightwave Dental and VP of Business Development and Sales for Gladwell Orthodontics. She is passionate about helping offices increase conversion rate and seamlessly integrate Invisalign into their already successful practices. She recently became an Align Faculty Member with a focus on the sales side of the dental field. Emily loves to travel and spends most of her free time spoiling her 5 nieces and nephews.